Narrow the Focus

There is a man called Fred DeLuca who started a little shop that made sandwiches.

While every other shop in town was selling soups, salads, chicken rolls, cigarettes, doughnuts, submarine sandwiches, cookies and cakes. Fred DeLuca decided to focus on making a type of sandwich called a submarine sandwich.

Fred became really good at making submarine sandwiches, so good in fact that word got around pretty quickly that if you want a submarine sandwich go to Fred's place...a little shop called Subway.

Fred's shop is still making sandwiches.
Its a bit bigger now, so big in fact that it has 12,008 stores across America and is quickly expanding across the globe.
In 1994 Fred DeLuca paid himself at tidy $60 million. Just for making sandwiches.

Don't try to do everything, narrow the focus.

Do one thing and do it well.

(info source; The 22 immutable Laws of Branding, Al Ries and Laura Ries, Page 9)

Who are you

Do you want to know what your purpose is?

Ask yourself...

What are you good at?
What boils your blood?
What makes you cry?
What makes you want to make a difference?
What annoys you?
What do you do automatically without thinking, but find hard to teach others?

What is the one thing, that if the opportunity was there you would give up everything to do it?

The only boundary is ourself.

Phil 4:13 says "I can do everything through him who gives me strength."

don't settle for second best, be who you are.

hello

hey I havent done any blogging since easter!!! man!!!! I have no excuses, I guess I have let my myslf get to busy doing other things...so I am sorry, in case you were worried I am still alive!